Awesome post Carmelitta! Really gets the juices flowing about what we need to do as creators and writers if we want to be successful within the shift. I do feel a cultural shift to some extent, but I march to the beat of a different drummer in a phase of my life where I'm "doing me" regardless, so I'm unsure how it will affect my work in the future. I agree, doing your own data collecting is key to where you end up in evolution of change.